Marketing Outsourcing
Implementation of marketing and sales functions to achieve profitable growth and create value for customers.
Program Description:
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Focuses on establishing the organization's knowledge in the minds of potential customers.
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Demonstrates the value of the organization's portfolio of products and services to current and potential customers.
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Identifies and qualifies cost-effective business opportunities for the organization.
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Boosts demand in the identified potential segment.
Program Approaches:
Operational: The purpose of this solution is to have a presence in the territory and target segments, identify business potential, generate demand, and contribute to the company's sales revenue. The results are expected in the short term.
Strategic: This approach leverages day-to-day results and market interaction to gain a deeper understanding of customer needs and competition. It helps improve the design of products and services and align resources to achieve objectives.